Getting media coverage now is more important than ever as an author. By getting featured by high profile news outlets, you can increase your visibility, build your brand, and grow your sales.
Articles you were interviewed for, or even an “As Featured In” summary of the outlets, will build instant trust and credibility. According to a study conducted by the Institute for PR, consumers found earned media stories the most credible versus other forms of media, such as paid advertising. The study also showed that potential buyers check out multiple online sources before deciding, so appearing in a wide variety of news outlets can definitely help your exposure and bottom line.